City: Shanghai
Working Time: Full-time
Job Family: MKTG
Seniority: Experienced professionals
People Management Experience: No
Recruiter: Yifan LI | Yifan.LI@danone.com
City: Shanghai
Working Time: Full-time
Job Family: MKTG
Seniority: Experienced professionals
People Management Experience: No
Recruiter: Yifan LI | Yifan.LI@danone.com
Responsbilities:
1. Deliver right brand message /image in channels’ touch point: JD/FGS/TDI/KL 2. Manage online CSR & PC script/training material and improve service conversion 3. Accumulate/analyze brand consumer assets(人群资产) & deepen consumer relationship with brand via channel touch point 4. Drive brand exposure & maximize TA reach via channel activation - Translate brand campaign into channel activation in both online, E.G. customer festival, brand day etc. 5. Co-work with in-site media team to find right brand TA in channel touch point, test brand message and continuous improve ROI 6. ANP management/planning - ANP management by following internal process Spending A&P tracking & project ROI optimization
Qualifications:
Functional Competencies 1. Solid experience in EC Marketing 2. Learning agility 3. Brand sense, able to land brand msg into consumer/channel msg Leadership: 1. Agency management 2. Ownership 3. Self-motivating to learn and grow · Education and Experience · Bachelor’s degree or above, at least 3-4 years working experience · At least 1-2 years in EC Marketing · Interested in brand building/marketing · Specific Knowledge · Strong analytical skills and ownership with business acumen · Number sensitive · General skills · Fluent spoken & written in English and Mandarin · Good skill in MS office, excel, PPT, word… · Good communication & interpersonal skill