About the Job

General Information

City: Shanghai

Working Time: Full-time

Job Family: MKTG

Seniority: Experienced professionals

People Management Experience: No

Recruiter: Craig LIN | Craig.LIN@danone.com

Job Description & Responsbilities

Responsbilities:

1. Drive Nutrilon and Karicare IL business growth

ü  Be responsible for overall business performance

ü  Develop demand generation strategy & execute with excellence

ü  Track & analyze business performance & drive action plans for success

2. Be responsible for 360 marketing communication

ü  In charge of product superiority communications based on market & consumer trend

ü  Lead 360 activation and always-on marketing activities (seeding, SEO, SEM) and continuous brand marketing calendar.

3. Investment management

Strategize & manage overall budget across different platforms to deliver business ambition.

Functional Competencies

ü  Received systematic brand training, has solid experience of all-rounded marketing communication (branding, media, seeding, social activation, design, etc.)

ü  Business acumen with strong analytical skills

ü  Learning agility and can quickly adapt to changes

Leadership

ü  Business ownership

ü  Cross function communication

ü  Agency management

Experience

ü  Bachelor’s degree or above

ü  Min 5 years of solid background in brand marketing, product marketing in IMF/FMCG/Beauty