City: Shanghai
Working Time: Full-time
Job Family: Sustainability
Seniority: Experienced professionals
People Management Experience: No
Recruiter: Craig LIN | Craig.LIN@danone.com
About the Job
Job Description & Responsbilities
Responsbilities:
Ø Recommend the Marketing strategy from o Defining the relevant Health issue to tackle vs epidemiology, Government priority and ability to impact o Recommending the right product offering and development, explore necessity of product range vs. health issue focus o Per targets develop winning value proposition/education program, building on insights of consumers, shoppers, decision makers and stakeholders, o Implement adequate and efficient communication strategy towards the different target audience, leveraging on digital and partnership with external stakeholders Ø Conduct research to o understand consumers behaviours, drivers and barriers and translate into relevant action plan to capture growth opportunity, o Identify stakeholders, understand their needs and anticipate their evolution
Qualifications:
Ø Business acumen Ø Entrepreneurial skills and autonomy; Ø Communication/stakeholder engagement Ø Capacity of analysis and synthesis Ø eCommerce and Digital competencies Ø Fluent in Chinese and English oral & written Ø Passionate of social business