About the Job

General Information

City: Shanghai

Working Time: Full-time

Job Family: Sustainability

Seniority: Experienced professionals

People Management Experience: No

Recruiter: Craig LIN | Craig.LIN@danone.com

Job Description & Responsbilities


Ø  Recommend the Marketing strategy from

o   Defining the relevant Health issue to tackle vs epidemiology, Government priority and ability to impact

o   Recommending the right product offering and development, explore necessity of product range vs. health issue focus  

o   Per targets develop winning value proposition/education program, building on insights of consumers, shoppers, decision makers and stakeholders,

o   Implement adequate and efficient communication strategy towards the different target audience, leveraging on digital and partnership with external stakeholders


Ø  Conduct research to

o   understand consumers behaviours, drivers and barriers and translate into relevant action plan to capture growth opportunity,

o   Identify stakeholders, understand their needs and anticipate their evolution


Ø  Business acumen

Ø  Entrepreneurial skills and autonomy;

Ø  Communication/stakeholder engagement

Ø  Capacity of analysis and synthesis

Ø  eCommerce and Digital competencies

Ø  Fluent in Chinese and English oral & written

Ø  Passionate of social business