About the Job

General Information

City: Shanghai

Working Time: Full-time

Job Family: MKTG

Seniority: Experienced professionals

People Management Experience: No

Recruiter: Craig LIN | Craig.LIN@danone.com

Job Description & Responsbilities

Responsbilities:

Social experience – 抖音/小红书平台

  • 能够制定产品种草策略,熟悉站内工具及玩法(KFS), 确保高质量执行
  • 对社交平台与EC平台联动有经验
  • 了解新媒体平台的趋势,有母婴经验为佳
  • 品牌官方账号运营经验as plus

 

Marketing experience

  • 虽然负责的工作主要为IWOM,对brand building有一定经验,具备消费者洞察
  • Social content 把控力
  • Business sense,对数字有敏感性,data insight挖掘能力

 

Personal Skills & Leadership

  • 作为manager能独立推动项目进展,激励及领导下属完成目标
  • 积极主动思考, 结果导向,善于总结经验
  • 理解能力强,善于沟通
  • 抗压性