Job Family: MKTG
Working Location: Shanghai
Working Time: Full-time
Degree Requirement: Bachelor
Seniority: Experienced professionals
People Management Experience: No
About the Job
Job Description & Responsbilities
Social experience – 抖音/小红书平台
- 能够制定产品种草策略，熟悉站内工具及玩法(KFS), 确保高质量执行
- 对社交平台与EC平台联动有经验
- 了解新媒体平台的趋势，有母婴经验为佳
- 品牌官方账号运营经验as plus
Marketing experience
- 虽然负责的工作主要为IWOM，对brand building有一定经验，具备消费者洞察
- Social content 把控力
- Business sense，对数字有敏感性，data insight挖掘能力
Personal Skills & Leadership
- 作为manager能独立推动项目进展，激励及领导下属完成目标
- 积极主动思考, 结果导向，善于总结经验
- 理解能力强，善于沟通
- 抗压性