About the Job

General Information

City: Shanghai

Working Time: Full-time

Job Family: MKTG

Seniority: Experienced professionals

People Management Experience: Yes

Recruiter: Yifan LI | Yifan.LI@danone.com

Job Description & Responsbilities

Responsbilities:

·       We are looking for a digital engagement manager for a branded service platform to develop and implement data-driven consumer engagement strategies that will foster brand and business growth. 

·       In this role, you will coordinate with internal and external partners to design and implement digital service platform strategy. We will also need to operate the platform with consumer-centric and data-driven capabilities, increase consumer engagement rate and revisit rate.  To be successful in this position, you should have good insight/needs on mums’ parenting journey, solid experience with digital engagement and strong project management skill. You should also be able to identify new digital interaction trend and proactively embed it into your work.