City: Shanghai
Working Time: Full-time
Job Family: Sales
Seniority: Experienced professionals
People Management Experience: No
Recruiter: Yifan LI | Yifan.LI@danone.com
City: Shanghai
Working Time: Full-time
Job Family: Sales
Seniority: Experienced professionals
People Management Experience: No
Recruiter: Yifan LI | Yifan.LI@danone.com
Responsbilities:
1. Project management Own EC MKT campaign/traffic strategy covering all DC product lines in BBC channel and lead team to deliver. Develop EC MKT onsite activities with shopper insight and well understanding of platforms Co-work with EC media team Plan and manage onsite advertising to generate traffic to achieve sales target Work closely with internal and external and client side to deliver results Set the appropriate KPIs and lead activation cycles from plan->execute->result tracking, ensuring the activation objective achieved with reasonable ROI. 2. Data Analysis Analyze EC shopper and traffic data and propose action for improvement Seek for growth opportunities for channel from data insight 3. Routine Consumer Journey optimization Consumer experience upgrading via integrating branding contents and platform tools 4. ANP & vendor management Follow finance process for budget management; Manage relevant vendors to ensure campaign execution quality and efficiency Functional: Familiar with EC platform and EC advertising Leadership: · Strong leadership and team empowerment. Education and Experience · Bachelor’s degree, with eCommerce/digital marketing field, with solid background of campaign planning and execution. General skills · High sense of responsibility and strong willing to win · Solid project management skill to handle multi-tasks and work under pressure · Good communication skill · Good spoken & written in English and Mandarin Good skill in MS office, excel, PPT, word…