About the Job

General Information

City: Shanghai

Working Time: Full-time

Job Family: MKTG

Seniority: Experienced professionals

People Management Experience: No

Recruiter: April SHI | April.SHI@danone.com

Job Description & Responsbilities

Responsbilities:

Responsibility

  • Work on the media strategy and planning for Aptamil CL (AP&GOAT&KIDSMILK)
  • Solid SEM expertise and agency management experience.
  • Work closely with media agency and brand team to manage camp execution, approval and GR process for all media ie. digital, SEM, IP, etc.
  • Keep close eye on performance, result tracking to maximize brand camp impact. Leverage media data to interpret meaningful performance learnings/review that can be applied to future media plans.
  • Be responsible for competitor review and latest media trend/platform/format.
  • Collaborate with digital & media platforms on pilots and partnerships, test and learn.


Knowledge & Experience

Education and Experience

bachelor and above

6 years and above experience in media industry including in house or in agency, IMF, FMCG or cosmetic experience preferred.  Manager level or above.

 

Attitude: Agile, responsible, team player who always put big picture first

 

Specific Knowledge Understanding of digital marketing including SEM/SEO, content marketing , social media, influencer/KOL, etc. Understanding of data-led media practices ( eg. Programmatic) with hands on experience a plus.

 

General skills   fluency in Chinese and English(verbal & written)