City: Shanghai
Working Time: Full-time
Job Family: MKTG
Seniority: Experienced professionals
People Management Experience: Yes
Recruiter: Craig LIN | Craig.LIN@danone.com
About the Job
Job Description & Responsbilities
Responsbilities:
Deliver long-term Brand strategy & value proposition II. Lead “brand book” including winning brand proposition, brand ladders and other key brand assets such as VI and product stories, from total portfolio to product specific. I. Develop an innovation pipeline to drive growth agenda. Act as Business lead for innovation projects. II. Generate future engine & product design strategy III. Lead in-depth consumer understanding, to generate China-for-China innovation ideas. Mobilize cross team and global resource to achieve on-time launch. IV. Co-work with global team to drive synergy and efficiency on innovations Partner closely with local BU marketing I. Deliver the RTM & launch plan for new product launch II. Ensure the implementation of overall brand strategy and communication Be the voice of the brand to the global team I. Champion China’s voice in global forums for brand & innovation II. Collaborate on globally led brand design and innovation projects III. Align China brand strategy under the framework of global Aptamil objectives Requirements: 1. Proven track record of successful innovation projects and experienced in NPD process. Familiar with stage gate methodology preferred 2. Strong analytical skills to extract meaningful insights for brand value proposition and innovation 3. Strong strategic thinking, good sense of the full business picture. 4. Good communication and interpersonal skills with stakeholders and multi-cross function team.Develop long-term Brand portfolio and NPD