City: Shanghai
Working Time: Full-time
Job Family: MKTG
Seniority: Experienced professionals
People Management Experience: No
Recruiter: Craig LIN | Craig.LIN@danone.com
About the Job
Job Description & Responsbilities
Responsbilities:
To build for future success, Danone has decided to enter the emerging market with high growth potential: health ageing. We are looking for a candidate who has strong entrepreneurship and proven successful experience building scalable brands from scratch. In addition, we expect this candidate to have rich experience in brand strategy, innovation and activation, who has deep category and consumer insights, demonstrates strong capability to turn insight into disruptive innovation, multi-layer communication contents and consumer engagement campaigns. This role will need to influence key areas of the business, including R&D, media, brand activation, CRM, shopper marketing, medical marketing and commercial teams. Experience - Strategic mindset with strong executional abilities - Digital savvy with up-to-date knowledge of experience of Chinese consumer digital marketing - Passion for healthy aging category and nutrition industry - A good balance of aesthetics and business acumen - Strong communication skills - Working experience in research agency or digital marketing agency is preferred Key scope: lead Ganmai brand activation and brand experience: a. Develop brand communication and activation strategy to lead in-channel communication and CRM. b. Lead brand level communication, brand campaign c. Generate an efficient media model of Healthy Aging group. Develop media plan and monitor media investment d. In charge of brand always-on communication e. Key battle tracking f. lead innovation and renovation projects