About the Job

Job Family: MKTG

Working Location: Shanghai

Working Time: Full-time

Degree Requirement: Bachelor

Seniority: Experienced professionals

People Management Experience: No

Job Description & Responsbilities

1.       Identify the growth opportunities for new health aging consumer groups (50+ y.o.) by consumer understanding, market analysis, and Danone right to win assessment.

2.       Develop winning bundles towards the identified growth opportunities.

a)         Develop branding strategy, including brand hierarchy, brand name and brand logo, brand VI, etc.

b)        Develop product bundle (product concepts, key claims, etc.) that resonate target consumer and cut through in competition

c)         Develop brand communication guidebook, including brand positioning statement, message house, brand imagery, KV, video, etc.

d)        Co-lead with digital team to develop winning digital service of Ganmai

3.       Develop winning bundles towards the identified growth opportunities.

a)         Develop branding strategy, including brand hierarchy, brand name and brand logo, brand VI, etc.

b)        Develop product bundle (product concepts, key claims, etc.) that resonate target consumer and cut through in competition

c)         Develop brand communication guidebook, including brand positioning statement, message house, brand imagery, KV, video, etc.

d)        Co-lead with digital team to develop winning digital service of Ganmai

 

Competencies:

a)         Strong analytical and strategic thinking. Able to dive in data, grab relevant and useful information and turn into actionable insights

b)        Strong leadership skills and ability to work both collaboratively and independently in a complex network.

c)         Eager to drive for growth and able to mobilize resources to achieve team goals.

d)        Passion and excellent ability to build outstanding brand assets

e)        Great communication and interpersonal skills with stakeholders and multi-cross function team.

f)          Proactive thinking, result-driven


Qualification, knowledge & experience

a)         Minimum university graduate

b)        7+ years of market experience, at least 1-year innovation management experience and 1 year of brand management experience.

c)         Solid working experience with international or global team

                   Language: fluent in written and oral English and Chinese.