Danone China

1. Identify key AIPA touchpoints to maximize the media effectiveness and drive media efficiency align with the brand and business plan
2. Working on the Brand Media Strategy and Planning for Danone brands
   
3. Support Marketing team to maximize total touchpoint mix for all active Danone brands
   
4. Identify potential strategic partnerships with key media platforms that cater to Chinese mothers
5. Define long- and short-term opportunities on the market
   
6. Lead test and learn initiatives with new platforms to stay in the bleeding edge
   
7. Being a media analyst to leverage data and research, and drive actionable media insights for plan development
   
8. Work closely with S&I and IT teams to manage 1st and 3rd party Data lake.
   
9. Responsible for competitor review and latest media trend to drive insight for brands
   
10. Plan and activate independent media projects and content partnership.
    
11. Responsible for managing priorities and resources between media agencies and marketing teams
    
12. Responsible of the relationship and accountable for the agency’s performance
    
13. Manager media execution and monitor relevant KPI’s
    
14. Supervise development, execution and evaluation of tactical plans across all touchpoints
    

l   Strong understanding of media R&F fundamentals, experience with social campaign media strategy development

Leadership

l   Previous experience with team management of at least 2 people

l   Ability to influence and convince internal stakeholders

l   Proven ability to challenge the status quo, initiate (self-starter), lead projects and people effectively

l   Proactively networks with others to bring outside in learning and best practice to drive the new paradigm marketing agenda

Qualification

l   10 years of experience in the marketing media field or in a media agency as a planning director, strategic planner

l   Fluency in English and Mandarin

l   Extensive experience with communication strategy development and concrete execution of multi touchpoint solutions.

l   Ability to quickly adapt plans to address emerging trends and competitive threats

l   Experience with external partners management (agencies, partnership, negotiation and sourcing)