岗位职责和要求
1. Drive Aptamil Mega Brand Strategy
ü Be responsible for overall brand health & equity performance
ü Contribute to mega brand strategy, including brand building model and full year campaign idea & calendar
ü Support consumer research to unlock triggers & barriers and drive actionable insight for consumer-centric brand experience
ü Track & analyze business/brand health/campaign performance and drive action plan for success
2. Develop 360 Mega Brand Activation
ü Lead integrated marketing activations & ensure execution excellence, including creative ideation, asset development (e.g. KV, video), planning & execution in different touchpoints (e.g. traditional media, social, IP co-op, event and support CEM & in-store with internal teams)
ü Lead always-on marketing activities e.g. KOL/KOC content, SEO, SEM
ü Partner with media team to oversee the planning & execution and drive impactful & meaningful reach
3. Build Strong Brand Equity Across Portfolio Range
ü Develop master brand playbook, incl. brand positioning, brand level message house, VI guideline for master brand & by range proposal
ü Develop brand level communications across consumer journey
ü Gatekeeper of brand equity consistency across range & touchpoints
4. Budget Management
ü Effectively allocate & manage budget across different platforms to deliver business ambition and ensure investment efficiency
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Education / Experience ü Bachelor’s degree or above ü Min 4 years of IMF/FMCG brand marketing experience. MT background as a plus. ü Solid experience in all-rounded marketing campaign (e.g. brand building, design, media, seeding, social activation) and agency management ü Good understanding of media environment including paid media, social media, new emerging apps ü Experience in influencer management is preferred Key Competencies ü Passion in brand building, proactive and result driven ü Good business acumen with strategic thinking, be sensitive to numbers ü Good communication & collaboration skill ü Good English and Mandarin communication, both speaking & writing ü Multi-tasking skill and able to work under stress ü Eye for beauty, attention to details & consistently deliver high quality work
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