关于职位

基本信息

城市: 上海

工作时间: 全职

职能类别: Sustainability

资历: 有经验的专业人士

管理经验:

招聘官: Craig LIN | Craig.LIN@danone.com

岗位职责和要求

岗位职责:

Ø  Recommend the Marketing strategy from

o   Defining the relevant Health issue to tackle vs epidemiology, Government priority and ability to impact

o   Recommending the right product offering and development, explore necessity of product range vs. health issue focus  

o   Per targets develop winning value proposition/education program, building on insights of consumers, shoppers, decision makers and stakeholders,

o   Implement adequate and efficient communication strategy towards the different target audience, leveraging on digital and partnership with external stakeholders

 

Ø  Conduct research to

o   understand consumers behaviours, drivers and barriers and translate into relevant action plan to capture growth opportunity,

o   Identify stakeholders, understand their needs and anticipate their evolution

岗位要求:

Ø  Business acumen

Ø  Entrepreneurial skills and autonomy;

Ø  Communication/stakeholder engagement

Ø  Capacity of analysis and synthesis

Ø  eCommerce and Digital competencies

Ø  Fluent in Chinese and English oral & written

Ø  Passionate of social business