城市: 上海
工作时间: 全职
职能类别: Sustainability
资历: 有经验的专业人士
管理经验: 否
招聘官: Craig LIN | Craig.LIN@danone.com
关于职位
岗位职责和要求
岗位职责:
Ø Recommend the Marketing strategy from o Defining the relevant Health issue to tackle vs epidemiology, Government priority and ability to impact o Recommending the right product offering and development, explore necessity of product range vs. health issue focus o Per targets develop winning value proposition/education program, building on insights of consumers, shoppers, decision makers and stakeholders, o Implement adequate and efficient communication strategy towards the different target audience, leveraging on digital and partnership with external stakeholders Ø Conduct research to o understand consumers behaviours, drivers and barriers and translate into relevant action plan to capture growth opportunity, o Identify stakeholders, understand their needs and anticipate their evolution
岗位要求:
Ø Business acumen Ø Entrepreneurial skills and autonomy; Ø Communication/stakeholder engagement Ø Capacity of analysis and synthesis Ø eCommerce and Digital competencies Ø Fluent in Chinese and English oral & written Ø Passionate of social business