职能类别: Marketing
工作地: 上海
工作时间: 全职
学历要求: 本科
相关工作经验: 有经验的专业人士
管理经验: 否
职能类别: Marketing
工作地: 上海
工作时间: 全职
学历要求: 本科
相关工作经验: 有经验的专业人士
管理经验: 否
1. Drive mkt share and BHT excellence
Identify consumer and business insights from research and data analysis
Initiate proposals to achieve brands KPIs
Prioritize key consumer engagements touchpoint
Support on track & review KPI performance of each owned project and give out optimization plans
2. Activation Planning, Execution & Evaluation
Initiate campaign/activation brief
Lead multiple agency partners in activations ensure consistent and on-target deployment and KPI landing.
Brief, execute, monitor and improve multi-layered messages & assets (variety of contents - film, gif's, key visuals, articles, KOL/KOC cooperation content etc., variety of messages, personalized by tribes)
Functional:
Hard skills:
• Analytical skills and data-backed decision making mindset
• A demonstrated track record in end to end scope in FMCG
• Hands-on integrated campaign & activation experience on digital environment including paid media, social media & new emerging APPs
Soft skills
• Communication skills
• Ownership and self-automated
• Be creative when embracing changes
• Having high growth agility and potential to grow to more senior level in a near future
Leadership:
• Able to work under pressure and drive for sustainable performance
• Can lead agencies with collaborative mindset
Qualification:
• Minimum university graduate
• 5+ years of mkt experience, FMCG company, end to end preferred
• Marketing activation experienace is a must
• Fluent in Chinese & English