职能类别: 市场营销
工作地: 上海
工作时间: 全职
学历要求: 本科
相关工作经验: 有经验的专业人士
管理经验: 否
关于职位
岗位职责和要求
1. Drive mkt share and BHT excellence
Identify consumer and business insights from research and data analysis
Initiate proposals to achieve brands KPIs
Prioritize key consumer engagements touchpoint
Support on track & review KPI performance of each owned project and give out optimization plans
2. Activation Planning, Execution & Evaluation
Initiate campaign/activation brief
Lead multiple agency partners in activations ensure consistent and on-target deployment and KPI landing.
Brief, execute, monitor and improve multi-layered messages & assets (variety of contents - film, gif's, key visuals, articles, KOL/KOC cooperation content etc., variety of messages, personalized by tribes)
Functional:
Hard skills:
• Analytical skills and data-backed decision making mindset
• A demonstrated track record in end to end scope in FMCG
• Hands-on integrated campaign & activation experience on digital environment including paid media, social media & new emerging APPs
Soft skills
• Communication skills
• Ownership and self-automated
• Be creative when embracing changes
• Having high growth agility and potential to grow to more senior level in a near future
Leadership:
• Able to work under pressure and drive for sustainable performance
• Can lead agencies with collaborative mindset
Qualification:
• Minimum university graduate
• 5+ years of mkt experience, FMCG company, end to end preferred
• Marketing activation experienace is a must
• Fluent in Chinese & English