Media Manager

岗位职责和要求

岗位职责:

Responsibility

Work on the media strategy and planning for Aptamil CL (AP&GOAT&KIDSMILK)
Solid SEM expertise and agency management experience.
Work closely with media agency and brand team to manage camp execution, approval and GR process for all media ie. digital, SEM, IP, etc.
Keep close eye on performance, result tracking to maximize brand camp impact. Leverage media data to interpret meaningful performance learnings/review that can be applied to future media plans.
Be responsible for competitor review and latest media trend/platform/format.
Collaborate with digital & media platforms on pilots and partnerships, test and learn.

Knowledge & Experience

Education and Experience

bachelor and above

6 years and above experience in media industry including in house or in agency, IMF, FMCG or cosmetic experience preferred. Manager level or above.

Attitude: Agile, responsible, team player who always put big picture first

Specific Knowledge Understanding of digital marketing including SEM/SEO, content marketing , social media, influencer/KOL, etc. Understanding of data-led media practices ( eg. Programmatic) with hands on experience a plus.

General skills fluency in Chinese and English(verbal & written)

达能中国

Media Manager

基本信息

岗位职责和要求