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Senior Brand Manager - Aptamil

1.          Develop and implement brand strategies that align with the company’s overall objectives and target market 2.         Conduct market research and analysis to identify trends, opportunities, and consumer needs 3.         Create and manage marketing campaigns with media proposals...
Posted 23-Dec-2025 Shanghai
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Senior Shopper MKT Manager -Ecommerce

岗位主要工作职责： 品牌在线上渠道的增长引擎角色，负责把“流量”转化为“可运营人群”，继而沉淀为“品牌资产，构建以数据驱动、消费者为核心的增长引擎，实现品牌高价值新客数持续、可衡量、可复利增长；确保品类领导地位和可持续盈利。   平台流量运营：制定并执行品牌在不同电商平台的流量选择，并制定分触点流量策略，提升品牌会员数及用户数负责不同平台从流量投放到私域会员营销的全链路数据打通与自动化运营，实现人群增量与销售增量客户化管理与谈判，直接对接平台采销/营销，进行年度及日常商业方案探讨和谈判，挖掘平台生态机会点，实现品牌会员扩张与平台年度P&L双赢业务结果 岗位能力要求： (尤其是...
Posted 19-Dec-2025 Shanghai
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