Job Family: Marketing
Working Location: Shanghai
Working Time: Full-time
Degree Requirement: Bachelor
Seniority: Experienced professionals
People Management Experience: No
About the Job
Job Description & Responsbilities
1. Drive KARICARE total brand growth
ü Be responsible for overall business performance.
ü Develop demand generation strategy & execute with excellence.
ü Play as the key contact window for ANZ EIB team.
ü Track & analyze business performance & drive action plans for success.
2. Be responsible for 360 marketing communication
ü In charge of product superiority communications based on market & consumer trend
ü Lead 360 activation and always-on marketing activities (seeding, SEO, SEM) and continuous brand marketing calendar.
3. Investment management
Strategize & manage overall budget across different platforms to deliver business ambition.
Functional Competencies
ü Received systematic brand training, has solid experience of all-rounded marketing communication (branding, media, seeding, social activation, design, etc.)
ü Business acumen with strong analytical skills
ü Learning agility and can quickly adapt to change.
ü Good communication skill
Leadership：
ü Business ownership
ü Cross function communication
ü Agency management
Experience
ü Bachelor’s degree or above
ü Min 3 years of solid background in brand marketing, product marketing in IMF/FMCG/Beauty
Specific Knowledge
• Brand activation, including media, influencer management /PR
• Good business acumen with strong analytical skills, be sensitive to numbers
• Good spoken & written in English and Mandarin
• Good communication & interpersonal skill