Drive the development of KA channel O2O recruitment strategies based on consumer/shopper insights, optimizing touchpoints and content formats to enhance customer acquisition efficiency. The role focuses on identifying high-impact investment opportunities in the O2O journey, designing tailored...
Responsibility:
1. Identify key AIPA touchpoints to maximize the media effectiveness and drive media efficiency align with the brand and business plan
2. Working on the Brand Media Strategy and Planning for Danone brands
3. Support Marketing team to maximize total touchpoint mix for all active...
Location: [Shanghai, China]
Reports To: Sr C&P Manager – Professional Services of GC
Experience Required: 5-10 years in procurement, with focus on indirect categories.
About the Role
· We are seeking an experienced Indirect...
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