About the Job

General Information

City: Shanghai

Working Time: Full-time

Job Family: Sales

Seniority: Experienced professionals

People Management Experience: No

Recruiter: Yifan LI | Yifan.LI@danone.com

Job Description & Responsbilities



1. Coordinate with sales in boosting customer sales target achievement

2. Deep dive business issues and find business opportunities to set up suitable model

3. Plan and execute activities to maximum brand awareness and increase market share

4. Improve spending efficiency and optimize the related process


1.       1. Trade customer activity planning and execution management

Design customized activity plan and prepare by brand promotion calendar and campaign rundown efficiency.

Deploy and monitor execution and evaluate result timely.

Deep dive activities opportunities and issues to provide proposal to pilot.

Work out sustainable development model based on review learning.


22. Private traffic marketing campaign and operation  

Amplify brand message and knowledge to engage customers and consumers.

Lead for brand content plan design on customized promotions such APP/Mini-Program/social medial or We-chat.

Monitor and evaluate results efficiency and timely.


3.Budget and spending management

Manage budget and track the investment efficiency by providing tracking report and ROI analysis.

A&P related PO/MA/GR process management.


4.Agency management

Manage agencies including premium, POSM, campaign and logistics agency.

Set reasonable KPI and control points.


                 Develop and deploy performance tracking report. 

Functional Competency

1.      Insight and knowledge of FMCG infant category in TMKT marketing or shopper marketing

2.      Good communication and problem-solving skills both internal and external partners.

3.      Excellent data analysis and accuracy capability, preferably for financial reporting experience.

4.      Project management from 0 to 1 successfully experience, preferably for channel marketing related experience.

5.      Brand design and message

6.      Agency and distributor management experience

      7. Proficiency in using Microsoft Office, especially in Power point


1.      Bachelor’s degree, 7+ years working experience in FMCG company

2.      Having experience in Trade Marketing or Shopper Marketing (Planning, branding, private traffic marketing operation)

3.      Need to have external selling experience in previous roles

             4. Sales Management trainee background is preferred