Job Family: Marketing
Working Location: Shanghai
Working Time: Full-time
Degree Requirement: Bachelor
Seniority: Experienced professionals
People Management Experience: Yes
Job Family: Marketing
Working Location: Shanghai
Working Time: Full-time
Degree Requirement: Bachelor
Seniority: Experienced professionals
People Management Experience: Yes
Mission of the role
Your mission is to find the future fuel for Danone China’s growth for the next 3-5Y beyond existing categories, portfolio and brands.
You will be in the lead to identify and unlock the growth spaces that can bring sustainable, sizeable and profitable growth.
By going deep into understanding new consumer groups, market analysis, assessing Danone right to win assessment and develop winning bundles towards the growth opportunities.
Key Responsibility
1) New category entry strategy:
Identify the growth opportunities for new consumer groups by consumer understanding, market analysis and Danone right to win assessment.
2) Develop winning bundles towards the identified growth opportunities.
3) Leverage Agile testing to validate proposition
4) Bring the innovation to the market co-working with the CBU teams
Qualification ,Knowledge & Experience