City: Shanghai
Working Time: Full-time
Job Family: MKTG
Seniority: Experienced professionals
People Management Experience: No
Recruiter: Craig LIN | Craig.LIN@danone.com
About the Job
Job Description & Responsbilities
Responsbilities:
1. Drive mkt share and BHT excellence Identify consumer and business insights from research and data analysis Initiate proposals to achieve brands KPIs Prioritize key consumer engagements touchpoint Support on track & review KPI performance of each owned project and give out optimization plans 2. Activation Planning, Execution & Evaluation Initiate campaign/activation brief Lead multiple agency partners in activations ensure consistent and on-target deployment and KPI landing. Brief, execute, monitor and improve multi-layered messages & assets (variety of contents - film, gif's, key visuals, articles, KOL/KOC cooperation content etc., variety of messages, personalized by tribes) Functional: Hard skills: • Analytical skills and data-backed decision making mindset • A demonstrated track record in end to end scope in FMCG • Hands-on integrated campaign & activation experience on digital environment including paid media, social media & new emerging APPs Soft skills • Communication skills • Ownership and self-automated • Be creative when embracing changes • Having high growth agility and potential to grow to more senior level in a near future Leadership: • Able to work under pressure and drive for sustainable performance • Can lead agencies with collaborative mindset Qualification: • Minimum university graduate • 5+ years of mkt experience, FMCG company, end to end preferred • Marketing activation experienace is a must • Fluent in Chinese & English