About the Job

General Information

City: Shanghai

Working Time: Full-time

Job Family: MKTG

Seniority: Experienced professionals

People Management Experience: No

Recruiter: Craig LIN | Craig.LIN@danone.com

Job Description & Responsbilities


1.     Drive mkt share and BHT excellence

Identify consumer and business insights from research and data analysis

Initiate proposals to achieve brands KPIs

Prioritize key consumer engagements touchpoint

                Support on track & review KPI performance of each owned project and give out optimization plans

2.     Activation Planning, Execution & Evaluation

Initiate campaign/activation brief

Lead multiple agency partners in activations ensure consistent and on-target deployment and KPI landing.

Brief, execute, monitor and improve multi-layered messages & assets (variety of contents - film, gif's, key visuals, articles, KOL/KOC cooperation content etc., variety of messages, personalized by tribes)


Hard skills:

    Analytical skills and data-backed decision making mindset

    A demonstrated track record in end to end scope in FMCG

    Hands-on integrated campaign & activation experience on digital environment including paid media, social media & new emerging APPs


Soft skills

    Communication skills

    Ownership and self-automated

    Be creative when embracing changes

    Having high growth agility and potential to grow to more senior level in a near future


     Able to work under pressure and drive for sustainable performance

     Can lead agencies with collaborative mindset


     Minimum university graduate

     5+ years of mkt experience, FMCG company, end to end preferred

     Marketing activation experienace is a must

     Fluent in Chinese & English