Danone China

Key Responsibility

• Market entry: Develop new growth models based on up-to-date consumer trends & understanding  for new growth space identification
• Innovation and brand design & communication development: Co-build winning brand proposition based on in-depth consumer and category understanding
• Opportunity validation: Ensure successful growth models with validated consumer feedback and clear competition edge in the category with speed and quality
• Performance tracking: Provide evidence of what’s working and not for performance measurement and future optimization
• Master of different methodologies for both Qualitative and Quantitative study
• Advocator of new/innovative methodologies leveraging digital platforms and big data

Requirements

• Bachelor degree or above with fluent English communication skills.
• 5+ years working experience (preferably in multinational company, open to agency or in-house).
• Bring strong knowledge in a specific innovative area of understanding consumer behavior (e.g. big data, 1st party data, behavioral economics, social listening