Job Family: Marketing
Working Location: Shanghai
Working Time: Full-time
Degree Requirement: Bachelor
Seniority: Experienced professionals
People Management Experience: No
Job Family: Marketing
Working Location: Shanghai
Working Time: Full-time
Degree Requirement: Bachelor
Seniority: Experienced professionals
People Management Experience: No
Responsibilities:
Integrated into data team, you partner with different stakeholders to:
Qualify the feasibility of Use Cases and validation of PoC (Proof of Concept)
Provide analytical support to evaluate business strategies, extract insights qualitatively and quantitatively from data and optimize business models
Leverage state-of-art technologies and innovative solutions to solve business problems with ability to think and research creatively
When consulted on a business challenge, you will function as a business analytics expert. As a data scientist with analytical focus, you will particularly work on:
Perform analysis on large sets of data in CDP (customer data platform) to extract insights that will guide our business growth strategy.
Develop data visualization features to generate insights and support data storytelling.
Iterate with the business and the rest of the project team in an agile way to develop, adapt and refine the solution to enable maximum business impact
Build and maintain analytical models to analyze data from different sources to provide practical insights, which can be incorporated into digital transformations strategy.
Run experimentation initiatives; design test plans, obtain cross -functional alignment, complete robust analysis, and deliver practical insights.
Communicate data-driven insights and recommendations to business stakeholders, non-technical audience, through clear visualizations and presentations.
It is better for you to have knowledge and hands-on experience in the state-of-art technologies such as data science, machine learning and artificial intelligence. The following abilities are better to have:
You design, build, maintain, and troubleshoot the data models integrated in the solutions delivered by the transformation:
Assess the quality of the data; clean and aggregate when necessary
Compare and choose the right algorithms
Develop and train machine learning models
Troubleshoot the models in production
Requirements:
>3 years of experience in a marketing analytics and/or data science role, preferably in analytics-related degree. (MS degrees in Mathematics, Econometrics, Computer Science/Engineering, Statistics or related is better)
Strong analytical and learning ability, strong logical expression ability and innovative mind, able to quickly learn and innovate analytics on fast-changing marketing. Love the retail FMCG industry and have a strong interest in social media and private domain tactics.
Proficiency with machine learning algorithms (e.g., regression, boosting, clustering) and hands-on experience in model building. Experience with MMM (Marketing Mix Modeling) and MTA (Multi-Touch Attribution) models is a strong plus.
Have good marketing and social media sense. Experience in using analytic tools like databank, 巨量引擎, etc. Strong understanding of media related knowledge as a plus
Proficient in SQL, python, pyspark. Experience in A/B testing and experimental design would be preferred
Excellent presentation skills, distilling complex analysis and concepts into concise business-focused takeaways
Good at teamwork, careful personality with a strong sense of responsibility, and logic analysis. Excellent communication skills in English. Experience with global projects is an advantage.