About the Job

General Information

City: Shanghai

Working Time: Full-time

Job Family: Sales

Seniority: Experienced professionals

People Management Experience: Yes

Recruiter: Yifan LI | Yifan.LI@danone.com

Job Description & Responsbilities

Responsbilities:

1.       Project management

Own EC MKT campaign/traffic strategy covering all DC product lines in BBC channel and lead team to deliver.

Develop EC MKT onsite activities with shopper insight and well understanding of platforms

Co-work with EC media team Plan and manage onsite advertising to generate traffic to achieve sales target

Work closely with internal and external and client side to deliver results

Set the appropriate KPIs and lead activation cycles from plan->execute->result tracking, ensuring the activation objective achieved with reasonable ROI.

2.       Data Analysis

Analyze EC shopper and traffic data and propose action for improvement

Seek for growth opportunities for channel from data insight

3.       Routine Consumer Journey optimization

Consumer experience upgrading via integrating branding contents and platform tools

4.       ANP & vendor management

Follow finance process for budget management;

Manage relevant vendors to ensure campaign execution quality and efficiency

 

Functional

  • Strong EC knowledge and sense

Familiar with EC platform and EC advertising

  • Strong consumer and shopper insight
  • Strategical thinking and IMF industry understanding
  • Working experience related is a plus.

Leadership

·       Strong leadership and team empowerment.

  • Quick Learning capability and strong sense of responsibility.
  • Good time management.
  • Working experience related is a plus.

 

Education and Experience

·       Bachelor’s degree, with eCommerce/digital marketing field, with solid background of campaign planning and execution.

 

 

General skills

·       High sense of responsibility and strong willing to win

·       Solid project management skill to handle multi-tasks and work under pressure

·       Good communication skill

·       Good spoken & written in English and Mandarin

Good skill in MS office, excel, PPT, word…