Danone China

R&R

• Lead shopper mkt and channel trade mkt strategy and collaborate with sales/brand mkt to deliver business result
• Drive consumer understanding and deliver business insight
• Lead strategic portfolio demand generation model(APF/ESSENSIS/NUTURIS), and demand FCST
• Drive brand and channel integration include content/channel activation/livestream/design/Red
• Lead paid media strategy(Ali/JD/Red/DY tbc)
• Lead efficient trade mechanism to serve user growing objective
• Manage investment and P&L covering both ANP and TS

Qualification

• At least 10 years of work experience
• Background: E-commerce Trade MKT(preferred), followed by SHOPPER MKT. Sales experience is a plus.
• Strong data analysis and insight capabilities, structured business thinking, Strong understanding of e-commerce platforms and business models, proactive in driving business growth, resilient and adaptable to change
• At least 6 years of team management experience