1.To support regional trade marketing manager to develop regional trade activities to deliver offtake target. 帮助区域渠道营销经理制定月度渠道活动,实现月度出货目标达成。
2.To provide data support and suggestions on regional annual/quarterly channel planning. 为区域年度/季度渠道规划提供数据支持和建议。
3.To localize the execution details of trade activities and enable sales team on selling key plans 本地化渠道活动的执行细节,赋能销售团队卖入核心计划。
4.To track the execution of trade activities and continuously improve execution quality 追踪渠道活动的执行,持续改善执行质量。
5.To track and follow branch TTS & A&P spending and improve investment efficiency via analysis 追踪和落实办事处TTS & A&P的使用并通过分析提升投资效率。
6.To understand market dynamics via market visit and work with sales team, report back key findings and provide suggestions 通过市场走访和与销售团队密切合作,掌握市场动态,反馈发现和提供建议。
Deliverables工作产出
1.Regional quarterly/monthly trade activity plan 区域季度/月度渠道活动规划。
2.Trade activity execution tracking result and KPI analysis 渠道活动执行结果的追踪和KPI分析。
3.Branch monthly TTS/A&P budget control 办事处月度TTS/A&P预算管理。
4.Market visit reporting on key findings and suggestions 通过市场走访,提出发现和建议。