ABOUT THE JOB AND YOU
Key Responsibilities:
You will work side by side with the Head of Innovation, Dairy to find the future fuel for Danone China’s growth for the next 3-5 years beyond existing categories, portfolio and brands.
1. Identify and unlock the demand spaces that can bring sufficient pipeline of sustainable, scalable, and profitable innovation in the Dairy Nutrition category, with special focus on Protein.
· Deep dive into the needs and barriers of consumers. Find the key drivers that resonate with them and shape behaviours and attitudes.
· Map the competitive landscape and assess where the gaps are, matching with Danone assets to identify Where to Play and How to Win.
2. Develop meaningful and differentiated Consumer Value Propositions
· Develop full product mix (proposition, product brief, claims, package, etc.) that resonate with the target consumer and cut through competition. Validate with consumers with speed and agility.
· Co-work with internal and external stakeholders to develop branding strategy (brand hierarchy, name, logo, visual identity, etc.)
· Develop brand communication guidebook, including brand positioning statement, message house, brand imagery, etc.
3. Bring the innovation to the market
· Co-build strong business case to bring sustainable, scalable and profitable innovation to the market.
· Co-lead the innovation project with PM to ensure on time on quality NPD launch in market.
· Co-work with the commercial team to develop RTM model and commercial launch plan.
Personal Competencies:
Ø Strong analytical and strategic thinking. Able to dive in data, grab relevant and useful information and turn into actionable insights.
Ø Proactive mindset, result-driven, and ability to work both collaboratively and independently in complex and ambiguous situations.
Ø Effective communication and interpersonal skills with stakeholders and multi-cross function team.
Ø Thrives at championing new projects and brands, conquering the hearts and minds of stakeholders and consumers to bring successful innovation from scratch to the market
Qualification, Knowledge & Experience:
Ø Minimum university graduate.
Ø 7 years+ of Marketing experience, at least 2 years innovation related field
Ø Ability to thrive in a multicultural environment
Ø Language: Fluent Chinese and English
