About the Job

General Information

City: Shanghai

Working Time: Full-time

Job Family: MKTG

Seniority: Experienced professionals

People Management Experience: Yes

Recruiter: Craig LIN | Craig.LIN@danone.com

Job Description & Responsbilities


Key Responsibilities & Duties:



Experienced in branding, past record of successfuly delivering brand vision into execution from positioning to creative

 Craft each product proposition, message house, key claims grounded in scientific superiority and expressed with high creative impact

Very strong ability and passion for creative work (KV, TVC,..) to drive superior and differentiated creative strategy

  Materializing range portfolio by bringing to life successful innovations from business case to NPD to message house to communication assets delivery


Very good presenting style, able to convince senior leaders on strategy

Leading agencies to bring creative value to our brand

Training and managing career development of assigned direct reports



Unique mix of highly creative thinking complemented by analytical and structured approach

Proven success designing and executing communications strategies, meaning from product positioning to assets delivery



 Minimum 8 years marketing experience in FMCG industry;

 Outstanding creative writing skills

 Excellent presentation skills

• Strong creative experience