üDevelop demand generation strategy & execute with excellence.
üPlay as the key contact window for ANZ EIB team.
üTrack & analyze business performance & drive action plans for success.
2. Be responsible for 360 marketing communication
üIn charge of product superiority communications based on market & consumer trend
üLead 360 activation and always-on marketing activities (seeding, SEO, SEM) and continuous brand marketing calendar.
3. Investment management
Strategize & manage overall budget across different platforms to deliver business ambition.
Functional Competencies
üReceived systematic brand training, has solid experience of all-rounded marketing communication (branding, media, seeding, social activation, design, etc.)
üBusiness acumen with strong analytical skills
üLearning agility and can quickly adapt to change.
üGood communication skill
Leadership:
üBusiness ownership
üCross function communication
üAgency management
Experience
üBachelor’s degree or above
üMin 3 years of solid background in brand marketing, product marketing in IMF/FMCG/Beauty
Specific Knowledge
• Brand activation, including media, influencer management /PR
• Good business acumen with strong analytical skills, be sensitive to numbers