达能中国

Role Profile

Mission of the role
(Why does the position exist, within what limits and according to what objectives)

This role will create part of Aptamil ESSENSIS portfolio at the frontline to drive our ambition to be market leading in the most scientifically breakthrough and ultra-premium baby formula space targeting highly sophisticated post 90s, 95s, 00s mums.

It's a critical role to bring to market superior NPD pipeline and winning value propositions to drive long term sustainable UPRE+ category growth.

Areas of Responsibility

1. Deliver long-term ESSENSIS strategy & value proposition
Co-build Essensis range strategy and translate it into winning proposition, ladders and other key brand assets such as VI and product message house, from total portfolio to product specific.

2. Develop long-term ESSENSIS portfolio and NPD
Bring innovation pipeline (including NPD & Digital health tool) to live to drive UPRE+ growth agenda. Lead in-depth consumer/category/competitors understanding, to generate China-for-China innovation ideas. Secure successful IPRO innovation process and mobilize cross team and global resource to achieve on-time gate approval and on-time launch.

3. Partner closely with local BU marketing
Deliver the RTM & launch plan for new product launch. Understand the current business performance, integrated marketing plan, consumer feedback etc. to optimize further brand innovation strategy.

Functional Competencies

1. Proven track record of successful innovation projects and experienced in NPD process. Familiar with stage gate methodology preferred.

2. Strong analytical skills to extract meaningful insights for brand value proposition, innovation and product story.

3. Effective collaboration with S&I team and research to support projects.

4. Strong at superior brand assets creative including but not limited to product stories, message house and visual assets.

5. Ability to translate complicated technology into easy-to-understand consumer language.

Leadership Competencies

1. Good sense of the full business picture.

2. Good communication and interpersonal skills with stakeholders and multi-cross function team.

3. Decisiveness and autonomy lead the agenda and set the stage for great results.

4. Confidently work with senior stakeholders without losing one’s point of view.

5. Good skills to influence and motivate team.