达能中国

Role description：

Drive CNBU brand growth by translating medical & nutritional science into scalable business models, enabling sales effectiveness, and building credible HCP endorsement across hospital, community, and emerging channels.

Job Responsibility:

1.     Medical Strategy & Brand Architecture

• Partner with Medical Marketing Lead to define medical strategy aligned with CNBU brand strategy and business priorities.
• Translate clinical evidence, guidelines, and nutrition science into clear medical narratives that support:
• brand positioning
• target HCP segmentation
• key growth drivers across channels

2.     HCP & KOL Engagement Model Design

• Design and optimize HCP engagement models suitable for CNBU’s hybrid environment (hospital × community × retail).
• Build long‑term, compliant partnerships with key KOLs to support:
• brand credibility
• scientific endorsement
• medical education ecosystem

3.     Medical Enablement for Commercial

• Develop medical tools, materials, and training programs to enable commercial teams in delivering confident, compliant, and persuasive medical communication.
• Work closely with cross functions to:
• identify capability gaps
• co‑create medical selling stories
• support key product launches and priority initiatives

4.     Integrated medical Communication & Medical Content Ecosystem

·       Lead the development of medical content across:

o   academic meetings

o   digital / new media platforms

o   internal training and education tools

·       Ensure all medical communication is:

o   evidence based

o   brand consistent

o   compliant with China healthcare regulations

5. Cross functional Leadership & Governance

·       Act as a bridge role among Marketing, Sales, MA, MSL, and Compliance teams.

·       Ensure high quality, compliance, and efficient execution of medical initiatives through clear ways of working and governance.