岗位职责和要求
- Translate the brand strategy and portfolio into a tactic plan and KPI for tracking
- Business analysis to identify business opportunity by leveraging internal & external resources and propose action plans
- Partners with cross functional teams to ensure MKT activities are executed according to strategy
- Connect with commercial teams to synchronize resources for holistic growth planning
- As a key interface with sale trade marketing, periodically evaluate the implementation of these activities to steer results towards the annual targets
- Apply understanding of consumers, competitors, external ecosystem to adapt the creative activation plans
- Monitor & control marketing budget of the programs under his/her control
Work independently with external agencies/vendors & internal business counterparts
