岗位职责和要求
Translate the brand strategy and portfolio into a tactic plan and KPI for tracking
Business analysis to identify business opportunity by leveraging internal & external resources and propose action plans
Partners with cross functional teams to ensure MKT activities are executed according to strategy
Connect with commercial teams to synchronize resources for holistic growth planning
As a key interface with sale trade marketing, periodically evaluate the implementation of these activities to steer results towards the annual targets
Apply understanding of consumers, competitors, external ecosystem to adapt the creative activation plans
Monitor & control marketing budget of the programs under his/her control
Work independently with external agencies/vendors & internal business counterparts
