达能中国

Scope:

1. Parenting Hub Miniprogram operation strategy:

• Deep dive understanding of business & consumer needs
• Formulate parenting hub mini program engagement programs strategy plan coordinate with media & WeCom community team. Set clear tactics & measurement to enhance brand preference and drive IFFO conversion

2. Parenting Hub Mini program engagement programs operation & management, Cooperate with internal & external partners to

·       Leverage owned, earned and MKT communication to achieve traffic target to PH. Attractive and sharp message, user-friendly landing journey design for different consumer needs

·       Design and operate superior and unique engagement programs in parenting hub mini program

·       Smart recommendation for product along engagement journey

·       Active collect 1^st hand data echo to data strategy

·       Evaluate effectiveness and efficiency of operation, take quick optimization action

·       Explore new initiative 

1.       Parenting hub KOC & WOM program operation & management

·         PH community strategy & operation management

·         KOC & WOM mechanism design and optimization to generate scalable and impactful WOM of PH

·         PH organic KOC selective, empower and engage.

·         External resource cooperation

1.       Budget Control and Management

·         Full year A&P budget planning

·         Monthly budget submission, apply adjustments according to annual budget plan

·         Monthly claiming submission, finalize claiming on time with sufficient supporting document

·         Tracking and control, ensure ROI ratio within budget