岗位职责和要求
Generate market/shopper insights to support strategic development and translate into channel guidance to improve investment & operation effectiveness in offline channel, ultimately drive the achievement of business target.
* Responsibilities
* Responsible for market/shopper study methodology buildup to facilitate strategy development.
* Collaborate on pricing & promotion planning, execution, and evaluation to enhance investment efficiency.
* Translate GTM strategy to assortment guidance/criteria to meet channel differentiation.
* Develop and implement program to capitalize on the evolving retail landscape.
* Optimize the related process under the company’s code of conduct to improve operation efficiency.
* Standardize the retail KA internal SOP and improve execution efficiency
YOUR SKILLS
* Bachelor’s degree or above.
* 3 years+ of trade marketing or sales experience.
* Stronge data analysis capability
* Be familiar with FMCG industry and especially for offline business.
