职能类别: Sales
工作地: 上海
工作时间: 全职
学历要求: 本科
相关工作经验: 有经验的专业人士
管理经验: 否
关于职位
岗位职责和要求
1. Project management
Develop EC MKT onsite activities with shopper insight and well understanding platforms
Plan and manage onsite advertising to generate traffic to achieve sales target
Work closely with internal and external and client side to deliver results
Set the appropriate KPIs and lead activation cycles from plan->execute->result tracking, ensuring the activation objective achieved with reasonable ROI.
2. Data Analysis
Analyze EC shopper and traffic date and propose action for improvement
Seek for growth opportunities for channel from data insight
3. Routine UED optimization
Consumer experience upgrading via integrating branding contents and platform tools
4. ANP & vendor management
Follow finance process for budget management;
Manage relevant vendors to ensure campaign execution quality and efficiency
Functional
- Strong EC knowledge and sense
Familiar with EC platform and EC advertising
- Strong consumer and shopper insight
- Critical thinking in off-site and onsite creative and industry understanding
- Working experience related is a plus.
Leadership
· Strong leadership in digital campaigns in agency & vendor management
- Experience Critical thinking in off-site and onsite creative and industry understanding
- Quick Learning capability and strong sense of responsibility.
- Good time management.
- Working experience related is a plus.
Qualification
Education and Experience
· Bachelor’s degree, with eCommerce/digital marketing field, with solid background of campaign planning and execution.
General skills
· High sense of responsibility and strong willing to win
· Solid project management skill to handle multi-tasks and work under pressure
· Good communication skill
· Good spoken & written in English and Mandarin
Good skill in MS office, excel, PPT, word…