岗位职责要求

Project management

 

 

 

l  Develop EC MKT onsite activities with shopper insight and well understanding platforms

 

l  Plan and manage onsite advertising to generate traffic to achieve sales target

 

l  Work closely with internal and external and client side to deliver results

 

  • Set the appropriate KPIs and lead activation cycles from plan->execute->result tracking, ensuring the activation objective achieved with reasonable ROI.Data Analysis
  • l  Analyze EC shopper and traffic date and propose action for improvement
    Seek for growth opportunities for channel from data insightRoutine UED optimization
  • Consumer experience upgrading via integrating branding contents and platform tools

 

ANP & vendor management

 

  • Follow finance process for budget management;
    Manage relevant vendors to ensure campaign execution quality and efficiency

 

Functional

 

  • Strong EC knowledge and sense

 

Familiar with EC platform and EC advertising

 

  • Strong consumer and shopper insight
  • Critical thinking in off-site and onsite creative and industry understanding
  • Working experience related is a plus.

 

Leadership

 

·       Strong leadership in digital campaigns in agency & vendor management

 

  • Experience Critical thinking in off-site and onsite creative and industry understanding
  • Quick Learning capability and strong sense of responsibility.
  • Good time management.
  • Working experience related is a plus.

 

Qualification

 

Education and Experience

 

·       Bachelor’s degree, with eCommerce/digital marketing field, with solid background of campaign planning and execution.

 

 

 

 

 

General skills

 

·       High sense of responsibility and strong willing to win

 

·       Solid project management skill to handle multi-tasks and work under pressure

 

·       Good communication skill

 

·       Good spoken & written in English and Mandarin

 

Good skill in MS office, excel, PPT, word…

EC Marketing Senior Executive