岗位职责和要求
Role Responsibilities:
Responsible for managing both traditional e-commerce distributors and private domain (DTC) channels, covering general trade and cross-border products, to drive sales growth and market expansion.
1. Private Domain (DTC) Operations.
- Develop and execute private domain strategies (WeChat mini-programs, membership stores, community sales).
- Manage KOL/KOC collaborations and loyalty programs to enhance customer retention.
- Analyze user behavior data to optimize private domain sales funnels.
- Distributor of Private Domain management.
2. EC Distribution Channel Management.
- Develop and maintain relationships with key distributors (e.g., Tmall/JD distributors, regional dealers).
- Negotiate contracts, pricing, and promotional plans to maximize sell-through.
- Monitor distributor performance/inventory/pricing, improve sales efficiency
3. Data Analysis & Reporting.
- Track and analyze sales, traffic, and conversion data to identify growth opportunities.
- Prepare regular business reports and present insights to management.
- Use data-driven insights to improve account performance and operational efficiency
Qualifications:
- Bachelor’s degree
- 6+ years of experience in EC distribution/DTC roles, preferably in healthcare, nutrition, or FMCG
- Experience with both general trade and CBE models
- Entrepreneurial spirit with a focus on results.
- Adaptable to hybrid trade models and fast-changing environments.
- Collaborative team player with strong execution skills
