岗位职责和要求
- Consumer Insight Deep Dive and Data Analysis
- Identify business opportunities through consumer research and optimize the shopping journey to improve purchase conversion.
- Shopper marketing initiatives planning and exécution to drive Market share and improve channel profitability
- Set the appropriate KPIs and lead activation cycles from plan->execute->result tracking, ensuring the activation objective achieved with reasonable ROI.
- Consumer conversion/experience breakthrough project
- significant conversion break-through basing on solid consumer insights and shopper initiatives; User recruitment model building cross BBC channels by brand.
- ANP & Vendor Management
- Manage relevant vendors to ensure campaign execution quality and efficiency
- Analyze traffic and customer data for the responsible E-commerce platforms, identify issues, and propose improvements.
Analyze EC shopper and traffic data and propose action for improvement
Seek for growth opportunities for channel from data insight
Coordinate & communicate with Tmart/VIP/TDI to better execute the channel campaign:
Including the planning feedback, execution tracking & timely update, to optimize
campaign process & mechanism.
Plan and manage onsite advertising to generate traffic to achieve sales target
Work closely with internal and external and client side to deliver results
Responsible for the growth of new customer data in channels, gain shopper & retailer insight to well-planed the recruitment plan
Follow finance process for budget management;
Functional Competency
- Strong EC knowledge and sense
- Strong consumer and shopper insight
- Critical thinking in off-site and onsite creative and industry understanding
Strong customer communication
Education and Experience
· Bachelor’s degree with solid background of consumer insight mining, user recruitment, campaign planning and execution experience
General skills
· High sense of responsibility and strong willing to win
· Strong business acumen and analytical skill
· Solid project management skill to handle multi-tasks and work under pressure
· Good communication skill
· Good skill in MS office, excel, PPT, word…
Good spoken & written in English and Mandarin
