岗位职责和要求
This role is designed to empower offline clients by identifying and unlocking O2O full-funnel business growth opportunities, ultimately driving sustainable business expansion and performance improvement. The position will primarily support front-warehouse-based clients（朴朴/盒马/七鲜） and key MT accounts such as Sam’s Club and Walmart, focusing on exploring platform traffic and operating models. Through leveraging retailer self-owned channels and ecosystem resources, the role aims to enable effective in-domain brand TA and user acquisition, supporting long-term and scaleble growth for key partners.
Key Responsibilities：
- Oversee new retail platform engagement, proactively control potential risks, and drive the exploration of innovative partnership models.
- Co-work with account team to manage private-domain operations on retailers’ self-operated platforms; identify high-value private traffic touchpoints across key campaign periods; analyze online and offline purchase behaviors; and drive user growth and conversion.
- Demonstrate strong understanding of instant retail channel dynamics, design effective new user acquisition initiatives for brands, and continuously optimize approaches through platform insights to drive efficiency and scalable growth.
Requirements：
- Minimum 5 years in KA sales/SMKT, with proven experience in giant customer negotiations or campaigns
- Strong background in E-commerce SMKT or New Retail functional departments
- Advanced proficiency in data analysis tools (Excel, SQL, BI platforms).
- Fluent in English (written and verbal) for global collaboration and report documentation
- Willingness to travel.
- Preferred: Deep understanding on Infant Formula category; E-commerce SMKT or New Retail functional departments background.
- Highly data-driven with strong analytical sensitivity; proactive in thinking and learning; resilient under pressure; and equipped with solid capabilities in planning, proposal development, and presentation delivery.
