达能中国

Area of responsibilities;

1.      Drive Essensis LingYi & YouYi growth

a)       Be responsible for business performance  

b)       Develop overall demand generation strategy & execute with excellence

c)       Track & analyze business performance & drive action plans for success

2.     Be responsible for 360 marketing communication

a)       Plan brand marketing calendar to deliver Marketing & Communication Objectives

b)       Lead 360 activation ( social campaign, celebrity, IP sponsorship, brand collaboration, etc.)  and Always-on marketing activities (seeding, SEO, SEM) In charge of go-to-market communications based on market & consumer trend

3.     Investment management

Strategize & manage overall budget behind across different platforms to deliver business ambition

Functional competencies:

1.       Solid experience of all-rounded marketing communication ( branding, media, seeding, social activation, design, etc.)

2.      From a relatively big scale brand with marketing budget, premium category is preferred

3.      Business acumen with strong analytical skills

Leadership competencies:

1.       Business & Budget Ownership

2.      Agency integration management

Qualification ,Knowledge & Experience

Education and Experience

·        Bachelor’s degree or above

·        Over 6 years of solid background in brand marketing, product marketing in IMF/FMCG/Beauty 

Specific Knowledge

·        Media environment & trend

·        Influencer management /PR

·        Good business acumen with strong analytical skills and ownership

·        Number sensitive, new business model sensitive

·        Experience in new eCommerce business ecosystem a plus

General skills

·        Good spoken & written in English and Mandarin

·        Good skill in MS office, excel, PPT, word…

·        Good communication & interpersonal skill

·        Ability to work under pressure and dealing with ambiguity