岗位职责和要求
Area of responsibility:
1. Drive Essensis ESS IL range growth
a) Be responsible for business performance
b) Support in developing overall demand generation strategy & execute with excellence
c) Track & analyze business performance & drive action plans for success
2. Be responsible for 360 marketing communication
a) Plan brand marketing calendar to deliver Marketing & Communication Objectives
b) Lead 360 activation ( social campaign, celebrity, IP sponsorship, brand collaboration, etc.) and Always-on marketing activities (seeding, SEO, SEM) In charge of go-to-market communications based on market & consumer trend
3. Investment management
Strategize & manage overall budget behind across different platforms to deliver business ambition
Function competencies
1. Solid experience of all-rounded marketing communication ( branding, media, seeding, social activation, design, etc.)
2. Experience in driving consumer demand as brand leader proactively
3. Business acumen with strong analytical skills
Qualification, Knowledge and Experience
1. Education and Experience
Bachelor’s degree or above
Over 8 years of solid background in brand marketing, product marketing in IMF/FMCG/Beauty
2. Specific Knowledge
Media environment & trend
Influencer management /PR
Good business acumen with strong analytical skills and ownership
Number sensitive, new business model sensitive
Experience in new eCommerce business ecosystem a plus
3. General skills
Good spoken & written in English and Mandarin
Good skill in MS office, excel, PPT, word…
Good communication & interpersonal skill
Ability to work under pressure and dealing with ambiguity
