关于职位

基本信息

城市: 上海

工作时间: 全职

职能类别: 市场营销

资历: 有经验的专业人士

管理经验:

招聘官: Craig LIN | Craig.LIN@danone.com

岗位职责和要求

岗位职责:

Key Responsibilities & Duties:

 

what

Experienced in branding, past record of successfuly delivering brand vision into execution from positioning to creative

 Craft each product proposition, message house, key claims grounded in scientific superiority and expressed with high creative impact

Very strong ability and passion for creative work (KV, TVC,..) to drive superior and differentiated creative strategy

  Materializing range portfolio by bringing to life successful innovations from business case to NPD to message house to communication assets delivery

how

Very good presenting style, able to convince senior leaders on strategy

Leading agencies to bring creative value to our brand

Training and managing career development of assigned direct reports

 

who

Unique mix of highly creative thinking complemented by analytical and structured approach

Proven success designing and executing communications strategies, meaning from product positioning to assets delivery

 

Qualifications

 Minimum 8 years marketing experience in FMCG industry;

 Outstanding creative writing skills

 Excellent presentation skills

• Strong creative experience