职能类别: 市场营销
工作地: 上海
工作时间: 全职
学历要求: 本科
相关工作经验: 有经验的专业人士
管理经验: 是
关于职位
岗位职责和要求
Key Responsibilities & Duties:
what
• Experienced in branding, past record of successfuly delivering brand vision into execution from positioning to creative
• Craft each product proposition, message house, key claims grounded in scientific superiority and expressed with high creative impact
• Very strong ability and passion for creative work (KV, TVC,..) to drive superior and differentiated creative strategy
• Materializing range portfolio by bringing to life successful innovations from business case to NPD to message house to communication assets delivery
how
• Very good presenting style, able to convince senior leaders on strategy
• Leading agencies to bring creative value to our brand
• Training and managing career development of assigned direct reports
who
• Unique mix of highly creative thinking complemented by analytical and structured approach
•Proven success designing and executing communications strategies, meaning from product positioning to assets delivery
Qualifications
• Minimum 8 years marketing experience in FMCG industry;
• Outstanding creative writing skills
• Excellent presentation skills
• Strong creative experience