职能类别: 市场营销
工作地: 上海
工作时间: 全职
学历要求: 本科
相关工作经验: 有经验的专业人士
管理经验: 否
关于职位
岗位职责和要求
1. Identify the growth opportunities for new health aging consumer groups (50+ y.o.) by consumer understanding, market analysis, and Danone right to win assessment.
2. Develop winning bundles towards the identified growth opportunities.
a) Develop branding strategy, including brand hierarchy, brand name and brand logo, brand VI, etc.
b) Develop product bundle (product concepts, key claims, etc.) that resonate target consumer and cut through in competition
c) Develop brand communication guidebook, including brand positioning statement, message house, brand imagery, KV, video, etc.
d) Co-lead with digital team to develop winning digital service of Ganmai
3. Develop winning bundles towards the identified growth opportunities.
a) Develop branding strategy, including brand hierarchy, brand name and brand logo, brand VI, etc.
b) Develop product bundle (product concepts, key claims, etc.) that resonate target consumer and cut through in competition
c) Develop brand communication guidebook, including brand positioning statement, message house, brand imagery, KV, video, etc.
d) Co-lead with digital team to develop winning digital service of Ganmai
Competencies:
a) Strong analytical and strategic thinking. Able to dive in data, grab relevant and useful information and turn into actionable insights
b) Strong leadership skills and ability to work both collaboratively and independently in a complex network.
c) Eager to drive for growth and able to mobilize resources to achieve team goals.
d) Passion and excellent ability to build outstanding brand assets
e) Great communication and interpersonal skills with stakeholders and multi-cross function team.
f) Proactive thinking, result-driven
Qualification, knowledge & experience
a) Minimum university graduate
b) 7+ years of market experience, at least 1-year innovation management experience and 1 year of brand management experience.
c) Solid working experience with international or global team
Language: fluent in written and oral English and Chinese.