达能中国

1. KMBS Customer Recruitment Strategy & Roadmap Ownership

- Set the strategic direction and annual roadmap for KMBS customer recruitment, with priority focus on Kidswant and comparable maternal & baby specialty KA customers.

- Define the recruitment growth logic across membership assets, store scenarios, customer touchpoints, advisor interactions, digital community engagement and lead conversion routes.

- Prioritize initiatives and investment choices based on customer potential, shopper profile, execution feasibility, business impact and compliance requirements.

2. Consumer/Shopper Insight, Customer Understanding & Investment Decisioning

-  Lead analysis of consumer behavior, shopper journey and KMBS customer data to identify critical touchpoints and conversion barriers in maternal & child specialty customer ecosystems.

-  Build structured evaluation frameworks for customer-specific touchpoint effectiveness, including membership engagement, in-store interaction, community activation, content exposure and conversion quality.

-  Establish repeatable ROI and test-and-learn mechanisms to guide investment decisions, resource allocation and ongoing optimization of NKMBS recruitment programs.

3. KMBS Content, Scenario & Engagement Model Optimization

-  Lead the design of high-efficiency information delivery formats and shopper education approaches suitable for NKMBS customer journeys, including store scenarios, member communication, community touchpoints and advisor-enabled interactions.

- Drive content-to-conversion optimization by ensuring that content messages, customer mechanics, in-store activation and digital engagement are integrated into a coherent recruitment journey.

- Partner with Marketing, Digital, NTM, KAM and Customer teams to ensure the engagement model fits brand equity, consumer needs and KMBS customer execution realities.

4. National Leading Customer Customized Solution Design & Commercialization

-  Design differentiated recruitment solutions for Kidswant and similar KMBS customers based on their operating model, membership assets, store network, shopper trust points and customer profile.

-  Translate strategic concepts into scalable commercial playbooks, pilot plans and implementation toolkits that can be adopted by KA teams and customer partners.

- Monitor pilot performance, testing results and customer feedback, and lead rapid iteration to improve conversion, scalability and business relevance.

5. Cross-Functional Leadership, Customer Governance & Delivery

- Lead cross-functional project governance across KA, Marketing, Digital, NTM, Customer, IT/Data, Sales Operations and external partners, ensuring clear ownership, milestones, risk management and decision-making cadence.

- Influence senior stakeholders and customer-facing teams by translating shopper insight, NKMBS customer logic and strategic choices into clear business narratives and action plans.

- Ensure timely delivery of priority KMBS recruitment initiatives while balancing speed, execution quality, customer feasibility and compliance.

6. Capability Building, Partner Management & Compliance

- Build organizational capability in KMBS customer recruitment by codifying successful Kidswant-type models, sharing best practices and coaching stakeholders on data-driven customer execution.

- Manage external agencies, platform partners and customer-side partners where relevant, ensuring deliverables are aligned with business objectives and quality expectations.

- Ensure all recruitment initiatives, consumer communications and data usage are aligned with Danone ELN brand values, internal governance and applicable compliance standards.