达能中国

Position Objective

• Build and maintain strong relationships with state media, regional media and influential KOLs.
• Promote and protect the positive corporate/brand image through comprehensive messages and agile communication skills.
• Support business by developing communication plan according to aligned strategy.

Responsibilities 

•  Create favorable media environment for business development

• Manage state and regional media to keep favorable relationships with them.
• Handle media enquiries or interview requests.
• Organize PR events, including press conference, offline engagement events, interviews, factory visits etc.
• Provide valuable insights on the development of media, including new trends, personnel change, restructuring etc.

•  Build positive and creditable company image, and make it a competitive advantage and a strong enabler for business growth

• Understand business priorities, support business initiatives by developing comprehensive communication plan.  
• Fully leverage national events, like CDF, IBLAC and CIIE, or hot social topics to create massive buzz.
• Innovate communication contents and tools to amplify the impacts.

•  Protect company reputation and business

• Have crisis/issue management skills and can identify negative news and give alert timely.
• Mitigate the negative impact to business through efficient communication with media and KOL.

•  Develop the content engine to fuel communication

• Manage content pool to provide updated messages or information for ext. and int. communication.
• Develop communication documents, including press release, executive interviews, speeches, corporate narratives etc.