ABOUT THE JOB AND YOU
Support marketing manager to lead brand equity building and integrated activation for Linyi, ultra premium brand, ensuring consistent brand growth, strong consumer resonance, and measurable business impact through insight-driven and data-informed deployment.
1. Brand Equity Building
Own brand equity, including brand message hierarchy, benefit & superiority statement, hero visuals, videos and long term narrative consistency across all touchpoints centering consumer tension, category relevancy and brand/product fit.
It shall stay optimized centering product benefit & superiority to top of industry.
2. Brand & product superiority building communication
a) Plan annual marketing calendar.
b) Lead 360 activation and Always-on marketing activities, with focus on Lingyi product superiority
c) In charge of product superiority communications based on market & consumer trend.
d) Collaboration excellence in activation resources maximisation
e) Data-driven Campaign Evaluation
Own post-campaign analysis and learning agenda.
3. Investment management
a) Strategize & manage overall budget to deliver business ambition
Functional competencies
1. Solid experience of all-rounded marketing communication ( media, seeding, social activation, design, etc.)
2. Business acumen with strong analytical skills & entrepreneurship
3. Learning agility & sense to quickly catch up market new knowledge
Qualifications, Knowledge & Experience
Education and Experience
· Bachelor’s degree or above
· 4-5 years of solid background in brand marketing, product marketing in FMCG/Beauty
Specific Knowledge
· Media environment & trend
· Influencer management /PR
· Good business acumen with strong analytical skills and ownership
· Number sensitive, new business model sensitive
· Experience in new eCommerce business ecosystem a plus
General skills
· Good spoken & written in English and Mandarin
· Good skill in MS office, excel, PPT, word…
· Good communication & interpersonal skill
· Ability to work under pressure and dealing with ambiguity
