岗位职责和要求
Support marketing manager to lead brand equity building and integrated activation for Linyi, ultra premium brand, ensuring consistent brand growth, strong consumer resonance, and measurable business impact through insight-driven and data-informed deployment.
1. Brand Equity Building
Own brand equity, including brand message hierarchy, benefit & superiority statement, hero visuals, videos and long term narrative consistency across all touchpoints centering consumer tension, category relevancy and brand/product fit.
It shall stay optimized centering product benefit & superiority to top of industry.
2. Brand & product superiority building communication
a) Plan annual marketing calendar.
b) Lead 360 activation and Always-on marketing activities, with focus on Lingyi product superiority
c) In charge of product superiority communications based on market & consumer trend.
d) Collaboration excellence in activation resources maximisation
e) Data-driven Campaign Evaluation
Own post-campaign analysis and learning agenda.
3. Investment management
a) Strategize & manage overall budget to deliver business ambition
Functional competencies
1. Solid experience of all-rounded marketing communication ( media, seeding, social activation, design, etc.)
2. Business acumen with strong analytical skills & entrepreneurship
3. Learning agility & sense to quickly catch up market new knowledge
Qualifications, Knowledge & Experience
Education and Experience
· Bachelor’s degree or above
· 4-5 years of solid background in brand marketing, product marketing in FMCG/Beauty
Specific Knowledge
· Media environment & trend
· Influencer management /PR
· Good business acumen with strong analytical skills and ownership
· Number sensitive, new business model sensitive
· Experience in new eCommerce business ecosystem a plus
General skills
· Good spoken & written in English and Mandarin
· Good skill in MS office, excel, PPT, word…
· Good communication & interpersonal skill
· Ability to work under pressure and dealing with ambiguity
