Danone China

1. Project Management
2. Consumer Insights
3. ANP & Vendor Management
4. Manage relevant vendors to ensure campaign execution quality and efficiency

Develop EC MKT onsite activities with shopper insight and well understanding platforms;

Plan and manage onsite advertising to generate traffic to achieve sales target;

Work closely with internal and external and client side to deliver results;

Set the appropriate KPIs and lead cycles from plan->execute->result tracking, ensuring the objective achieved with reasonable ROI.

Analyze EC shopper and traffic data and propose action for improvement;

Seek for growth opportunities for channel from data insight;

Consumer experience upgrading via consumer insights and platform tools

Follow finance process for budget management;