岗位职责和要求
- Project Management
- Consumer Insights
- ANP & Vendor Management
- Manage relevant vendors to ensure campaign execution quality and efficiency
Develop EC MKT onsite activities with shopper insight and well understanding platforms;
Plan and manage onsite advertising to generate traffic to achieve sales target;
Work closely with internal and external and client side to deliver results;
Set the appropriate KPIs and lead cycles from plan->execute->result tracking, ensuring the objective achieved with reasonable ROI.
Analyze EC shopper and traffic data and propose action for improvement;
Seek for growth opportunities for channel from data insight;
Consumer experience upgrading via consumer insights and platform tools
Follow finance process for budget management;